Jun 30, 2025

Do Love Island Contestants Get Paid? Here’s Exactly How Much 

Blog Post Image

Call Love Island a Triple Crown winner because it’s currently topping the streaming, app, & social charts. The steamy reality TV show has reportedly racked up 1 billion total minutes viewed (through just 9 episodes) plus a scorching 623 million views on TikTok. All this buzz has many people wondering: Do Love Island contestants get paid? 

Short answer: Yes. It’s estimated that Love Island contestants get paid roughly $500 per week as a minimum wage. But the real money is usually made once they leave the island…


MoneyLion can help you find personal loan offers! Get matched with offers for up to $100,000 from our top providers. Compare rates, terms, and fees from different lenders and choose the best offer for you!


Yes, islanders get paid roughly $500/week or $2,000/month as a minimum wage for their time on the island. One lucky contestant also takes home $100k in prize money at the end of the show ($50k if they choose to split it with their partner).

This weekly earnings estimate comes from Hello Magazine, which reported that islanders on Love Island UK 2024 earned £375 per week. This converts to $500/week for US islanders, assuming a similar pay rate.

Honestly, g​etting paid $500/week to lounge in a Fiji villa isn’t too shabby! Want to earn that kind of cash without the sunscreen and drama? Here are 11 quick ways to make $500/week.

For most islanders, the real money is made after the filming is done. 

Most islanders enter the show as regular 9-to-5ers, presumably earning respectable wages in varying occupations. But the show’s massive popularity has turned its contestants into mini-celebrities, helping them build huge social media followings that they can turn into real income.

Reports show that some contestants earn as much as $20 to $30k per month in brand deals following the show, or roughly $240,000 to $360,000 per year. This estimate is likely on the lower end, especially for the show’s more popular contestants.

Each contestant’s earning potential also varies greatly depending on their ability to build a personal brand, market themselves, and land deals.

One prime example of a Love Island glow-up is Season 6’s runner-up, Leah Kateb.

Leah reportedly entered the show with fewer than 20,000 Instagram followers. Now? She’s got a total social audience of 6.8 million, which generates between $1.6m and $2.4m per year. This is likely just a drop in the bucket, too, and doesn’t include other endorsements and appearances.

Other former contestants on Love Island UK, like Molly Mae Hague, Olivia Attwood, and Indiyah Polak, have turned their fame into successful makeup brands, fashion deals, and TV appearances.

This got us thinking: Who’s got the most earning potential of Season 7?

Most of Season 7’s cast already have social media followings in the hundreds of thousands. While this doesn’t always translate to income, it’s a good indicator that most of the cast will likely make much more than $500/week once the show ends.

Here’s who’s got the most earning potential of Season 7:

Ace was already a viral TikTok sensation before he went on Love Island, with his dancing tutorials helping him get featured on Good Morning America and the Jennifer Hudson Show. Of all the cast members, he’s probably the least worried about winning the $100k prize money.

Huda also entered Love Island with a major social media following, boasting over 100k followers on Instagram before she got to the villa. Her following has since grown to 697k, which will likely drive plenty of business to her personal training company, Huda Mustafa Training.

Cierra has also built up a sizable social media following thanks to Love Island. She currently holds creator marketing positions with Passes and FlyMeOut and is keeping all income opportunities open, with her links page featuring everything from her Cash App to her LinkedIn profile.

In addition to being an islander, Chelley’s bio states that she’s an aspiring model, entrepreneur, and day trader. Based on her newfound semi-celeb status, it’s probably safe to take that “aspiring” out of “aspiring model”.

Prior to going on Love Island, Olandria Carthen worked as a sales associate at Otis Elevator Company, selling elevator and escalator services. Now that she’s got nearly half a million followers, it’s safe to say she probably won’t return to this role after the island.

Other runner-ups include:

  1. Bell-A Walker (369k followers)

  2. Amaya Espinal (340k followers)

  3. Jeremiah Brown (292k followers)

  4. Nicolas Vansteenberghe (249k followers)

  5. Jalen Brown (237k followers)

  6. Zak Srakaew (228k followers)

  7. Hanna Fields (228k followers)

  8. Andreina Santos (208k followers

  9. Vanna Einerson (202k followers

  10. Taylor Williams (148k followers)

But what about Love Island’s host, Ariana Madix?

Ariana Madix’s contract isn’t publicly available. However, she reportedly made $25,000 per episode during her time on Vanderpump Rules, and it’s safe to assume that she didn’t take a pay cut for Love Island. 

This puts Ariana Madix’s estimated earnings $500,000 to host all 20 episodes of Love Island Season 7. But this is just an estimate based on her previous work.


Get MoneyLion

Let’s face it, getting the opportunity to go on a popular TV show is incredibly rare. It also requires you to go into the public spotlight and potentially face scrutiny and backlash, something that most people find unappealing. 

Luckily, there are tons of ways you can earn extra cash without going on Love Island:

  1. 29 Tips to Make $5,000 Fast

  2. 15 Ways to Get Cash Today

  3. How to Start an Airbnb Business: 10 Steps

  4. Find Shift Work Fast and Get Paid Next Day

  5. 7 Best Credit Cards to Earn Cash Back

Turn your spare time into spare cash using MoneyLion.

Yes! Contestants on the Love Island get paid roughly $500/week or $2,000/month as a minimum wage for their time on the show. However, the real money often kicks after the show airs, as brand deals trickle in. 

Love Island reportedly pays contestants roughly $500/week or $2,000/month as a minimum wage. While it may not seem like much, the contestants can earn significant sums through sponsorships and brand-deals.


Theodore Stavetski
Written by
Theodore Stavetski
Theodore Stavetski is a content strategist who has worked alongside industry-leading brands like SoFi, Barchart, StockGPT, and InvestmentU. His writing career began when he launched his own blog that encouraged others to invest their money instead of saving it – appropriately called Do Not Save Money. Theodore holds a dual bachelor's degree in marketing and finance from the University of Miami, where he was also voted the football team’s Most Valuable Walk-On.
Advertisement
Advertisement

This material is for informational purposes only and should not be construed as financial, legal, or tax advice. You should consult your own financial, legal, and tax advisors before engaging in any transaction. Information, including hypothetical projections of finances, may not take into account taxes, commissions, or other factors which may significantly affect potential outcomes. This material should not be considered an offer or recommendation to buy or sell a security. While information and sources are believed to be accurate, MoneyLion does not guarantee the accuracy or completeness of any information or source provided herein and is under no obligation to update this information. For more information about MoneyLion, please visit https://www.moneylion.com/terms-and-conditions/.

MoneyLion does not provide, own, control or guarantee third-party products or services accessible through its Marketplace (collectively, “Third-Party Products”). The Third-Party Products are owned, controlled or made available by third parties (the "Third-Party Providers"). Should you choose to purchase any Third-Party Products, the Third-Party Providers’ terms and privacy policies apply to your purchase, so you must agree to and understand those terms. The display on the MoneyLion website, app, or platform of any of a Third-Party Product or Third-Party Provider does not-in any way-imply, suggest, or constitute a recommendation by MoneyLion of that Third-Party Product or Third-Party Financial Provider. MoneyLion may receive compensation from third parties for referring you to the third party, their products or to their website.

The influencer, creator and other content provided in the MoneyLion App (“Content”) is for informational and entertainment purposes only and should not be construed as legal, tax, investment, financial, or other advice. All Content is intended to be of a general nature, does not address the circumstances of any particular individual or entity, and may not constitute a comprehensive or complete statement of the matters discussed. MoneyLion is not a fiduciary by virtue of any person’s use of or reliance on the Content. You should consult an appropriate professional if you require any legal, tax, investment, financial or other advice.

By clicking on some of the links above, you will leave the MoneyLion website and be directed to a new third party website. MoneyLion’s Terms of Service and Privacy Policy do not apply to the new website; consult the terms of service and privacy policy on the new website for further information. MoneyLion does not endorse or guarantee the products, information, or recommendations provided in linked sites, nor is MoneyLion liable for any failure of products or services advertised on these sites.